Major promotion in Mills Malls nationwide during the 2004 holiday season High-profile television exposure on CMT (Country Music Television) Public and home school materials across the country currently use On the Farm characters Licensing programs underway to allow characters on ancillary product lines Multi-city Science Museum Exhibit featuring On the Farm characters In-store inflatable mobile, order number 1-59145-208-2 Endcap and shelftalker system, order number 1-59145-219-8 Behind the scenes in-store video loop order number 1-59145-225-2 National print advertising campaign in Christian and general market publications National radio promotion - station IDs and PSAs featuring Vince Gill and Amy Grant provided to Christion and country formatted stations nationwide PR firm to do a national publicity blitz with Vince Gill and Amy Grant, focusing on national TV shows and print publications Internet promotions featuring a custom website, www.playonthefarm.com Special events held in stores nationwide	Endcap and shelftalker system: 1-59145-219-8